William Hill

williamhillWilliam Hill is a leading online bookmaker, part of the William Hill PLC group, where there also included the William Hill US and Australia faced websites. William Hill is a well organized site, with interesting design, offering multiple categories like sports (with more than 25 sports), bingo, poker, live casino, games and more. Whether you’re a new customer or you already have an active account on this site, you will find here promotions frequently updated and interesting welcome bonuses. Customer support is available 24/7. WH is currently available for both PC and as a mobile version, for Android, iOS users.

William Hill Info

William Hillbookmaker €30 bonus*
more William Hill bonuses
Live BettingYes
Live StreamingNo
MobileYes (web optimized or apps)
Odds FormatEU, UK, US
For Customers inUK, Europe, Australia

*Bonus T&Cs apply. 18+. New users only.When you place your first bet of £10/10€ or more we will give you 3 x £10 free bets. You must stake a minimum of £10/10€ on your first bet, after depositing on the sportsbook for the first time. Your first bet must be placed on a selection(s) with single/cumulative odds greater than 1/2 (1.5).

William Hill offers more than just sports betting. Users will also find here casino sections.

Our thoughts regarding William Hill betting platform

Betting websites are a relatively new addition to the gambling space in general. The first functional platform launched on the internet for the first time just a few years back. As time progressed, more and more online betting platforms started to appear, but now all of them had a linear uprising. That’s to be expected especially in this type of business model. One of the oldest platforms in the game must he William Hill. William Hill didn’t have a very straight forward evolution in the online betting industry. When the company was founded back in 1934 it went through multiple ups and downs being owned by different entities over the span of time. William Hill was acquired back in 1971 by Sears Holdings and tried their best to restructure the brand authority and integrity. But failed to do so and in 1988 the bookmaker was acquired by Grand Metropolitan, this wasn’t a success either and a year later Brent Walker took the bull by the horns. A few years when by and the company started to gain traction again. In 2002 was going public, being traded at the London Stock Exchange.

In the same year the executives decides to make a few acquisitions. They started with Sunderland Greyhound Stadium in 2002 and Newcastle Greyhound Stadium in the year 2003. In 2005 the company acquired a number of betting offices from Stanley Leisure that were located in the United Kingdom, Isle of Man, Jersey and Republic of Ireland. This strategic move guaranteed, for a short period of time, the number one place for the company in the UK betting scene. In 2008 WIlliam Hill partnered up with OpenBet and PlayTech, also they restructured the internal platform on which the website was operating. As of new William Hill has more than 16.000 employees in UK, Republic of Ireland and Gibraltar and owns a total of 2,370 betting shops. Now let’s focus a bit on the website categories and see what they can offer.

The main betting sections are:

  • Sports (with Live Sport)
  • Casino (with Live Casino)
  • Vegas
  • Macau
  • Bingo
  • Poker

Now let’s take each betting type and go a bit more into detail about how is the experience overall.


The sports category has a different look and feel compared to other gambling websites. Basically the sport types are found at the top of the page and the widgets that provide useful information are in the right side of the screen and in the center. Here you can find sports like: Football, Boxing, eSports, Handball, Motor Racing, Rugby, Winter Sports, Cricket, Tennis, Horse Racing and so on. The sports selection is pretty vast and will fulfill most of your needs. In terms of the betting experience, overall we have nothing to point out really. This is because it’s a standard procedure. Select the odds for the games or races that appear in the middle of the screen (based on your filters) and the bets will be displayed in the Betting slip (the right side of the screen). As a nice addition, also there is a Tip Advisor option and Open Bets that are found on the right side of the betting slip.

LIVE Sports (In Play on the website) are also present on William Hill website. If you want to access the Live section you have to select it from the main menu or click the button that is placed directly in the Sports betting section. The button placed in the Sports section is a nice shortcut that improves user experience. LIVE Sports that are available for betting run a bit short, but the number of matches has impressed us.

William Hill betting platform does a great job combining in one place the available matches for LIVE Betting. Also in the In Play (Live) section you will find Live Broadcasting, Live Podcasts and also a In Play schedule that can help you coordinate the near future bets. All the options present on the Sports section are surprisingly vast and complete. William Hill shows its experience in this field by providing every imaginable betting tool that a user may need. All good in this section! Let’s move to the next one, shall we?


In the Casino category there is a large sum of games ranging from Slot machines, to Poker and you can find even Casual games. Some of the games found here are optimised for mobile and have listed the jackpot in the thumbnail. The games can be filtered by New or the Most popular. As far as the game types are concerned, there are a few iterations of card games like Black Jack, Baccarat and Poker. Table games are welcoming you with a couple of Roulette versions that have a varied look and feel with the gameplay being mostly the same. Now for the slots, the number of games that are available here is pretty impressive again.

More than 80 Slot machine games are waiting for you to place an investment on them. We must say that the website is doing a great job bringing variety to the gaming field and also offer a great support for mobile and different types of browser. If the offline experience is not really your thing, Live Casino is available also. The section is found in the Casino menu and in the website’s main menu (basically is the same thing, but it makes it easier for the user to navigate there). Here are a few games that are broadcasted LIVE with a host helping run the game. As for the game types, there are just a few available, more exactly: Baccarat, BlackJack, HoldEm, Roulette. In order to access the Live section and the games in the Casino, as you would expected, you have to be logged it. The user experience inside the game, we are pleased by it. It runs very well (tested on Chrome and Opera), it’s easy to use and did not experience any weird behavior.


You want to experience Vegas but the cost of the plane ticket is far from your reach? William Hill you treat you just right in this case, at a budget. The platform offers games for every budget that can be enjoyed from the comfort of your own home. In the Vegas section are a lot of Vegas type titles that you can see in the casinos around Nevada with a few new adaptations. Also to our surprise in the Vegas section there is a LIVE Broadcasting tab. The principle is basically the same, a dealer will assist you through the entire length of the game, and the games available are the same as in the Live Casino tab. But the surroundings are a bit different?! They look more „Vegas Casino Like” if that’s even a comparison term.


Again the same experience as described in the two sections above is the Macau section. Here are some even more tabletop games and slot machines that are themed in a different way. Even though they could have brought all them together, in one big Casino category, we find this division very helpful if you want to experience a different look of the games, without searching the entire menu for them. Also a Live section is available, with table games, which is Macau themed.


Bingo has a very nice structure once again. Being very easy to choose your preferred type of Bingo games from the list placed in the left side of the screen. You can find 90 Ball Bingo, 80 Ball Bingo, 75 Ball Bingo, just to name a few available rooms that you can participate in. The interface is standards, with the ticket placed in the right and the chat on the left and all the helpful options are above those two. As far as we’ve tested it, the games performed good, overriding a stellar experience.


Poker is one of the most popular games around the globe. So it would have been a shame if there wasn’t included in the William Hill website. But thankfully it is! In order to access the Poker tables you must download and install the proprietary poker client. Unfortunately, the Poker client is available only for Windows computers, there is no support for MacOS. Also there isn’t any in browser Poker interface. But is nice of them, because they informed me with a popup that the client is developed for Windows only.

The game play is standard across the board. In the client you will find on the left side all the game times. Just to mention a few there is: Hold’em, Omaha, Stud and others. All the tables are listed in the middle with the number of seats available, stakes and other relevant stats. In terms of the Buy in process, they can be well below 1€ in some cases. Overall the client is easy to use and you won’t have any issues with it.


In order to be able to enjoy the games available in the platform, you must register with an account. The registration form is standard and its all displayed in a single page as we like them to be. After inputting the requested information, you submit the form and that’s about it. If you experience problems registering an account, you could request assistance from the live support staff via EMAIL, Live chat or phone. After submitting the form, if you made a mistake in completing all the information, you could edit it very easily from your account afterwards. Another final thing to mention in regards to the registration procedure is the fact that you must be 18 years of age in order to be able to play on the website.


Ok, we discussed about the general experience on the William Hill, but how about the payment methods those are available? Even though the experience overall is pretty decent, if the payment method supported are not universal, it’s not that great after all. But we are happy to inform you that a large number of withdrawal and deposits methods are available for the consumer. The main credit and debit card types are supported, those being Visa, MasterCards and Maestro. With deposit limits that are up to 99,000$ which is great. E wallet services are supported also. Here we see the all popular Skrill and Neteller, WebMoney, Yandex Money, QiWi Money, Moneta RU, Eco and even PayPal is at your disposal. If you are using an online banking client to manage your betting founds, William Hill supports Trustly, Safety Pay, Trust Pay, Use My Funds and so on. And even with direct wire transfers you can top up the account. Take note that for some payment methods fees could apply.


Betting websites are dealing at a daily bases with large sums of money in the form on prizes and also with sensible information related to the players that use the platform. William Hill does not make any compromises in this area and makes sure that the users are betting in a safe and intimate environment, Being able to provide the client with its intimacy plays a huge role in keeping him engaged with the website. All the accounts are stored safely and the information in your account can be used for targeted advertising (the advertisements can be considered used in most situations). The signup process is secured by Thawte to ensure that no unauthorized 3rd parties can spoof the info.


William Hill is very well put together gambling website. The company doesn’t have a wonderful past in terms of management, but things look to be improved drastically. A wide variety of sports with a great laid out betting experience, different flavors of table, card and slot machine games, a Live Casino experience themed in different ways that keeps you really engaged in the immersive of the game. Popular payment methods for withdrawing or depositing your funds make it super easy to stay on top of your financial game. And a secure and mature platform, determined us to recommend the website for those who want to see how it is the betting endeavor on a mature and full grown up platform.

There are a few things that we didn’t like that much, like the availability of the Poker client just got Windows and the fact that the platform has somewhat an outdated look. But for the most users those details are not that important. Go on create your account and tell us how what you think about it in the comments section below.

Latest Discussions on William Hill

Home Forums William Hill

  • This forum is empty.
  • Oh, bother! No topics were found here.
  • You must be logged in to create new topics.

You may also like...